Pricing and Market Access
Evaluate access and coverage based on analogs and primary research (US: MCO/PBM/IDN etc.; EU: National/Regional Payors).
- Clinical Value Proposition
- Analog Analysis
- IDI/TDI with Payers
Cell and Gene Therapy
Assist clients with key development and commercial decisions in an evolving market landscape.
- Commercial Landscape
- Market Research
New Product Planning
Develop a strategy, implementation plan, and tracking program for product launch.
- Commercial Launch Strategy
- Commercial Launch Readiness
- Launch Management
Due Diligence
Evaluate the opportunity the client is interested in investing in and provide strategic recommendations.
- Due Diligence
- Forecasting
R&D Prioritization
Assist the client in developing a plan for R&D that balances goals related to opportunity size, timing, diversity/synergy, etc.
- R&D Capabilities Assessment
- R&D Strategy
- Portfolio Strategy
Commercial Assessment
Evaluate the commercial potential of an opportunity.
- Forecasting
- Commercial Landscape
- Market Research
Commercial Strategy and Execution
Help a client plan and execute an approach for commercializing a product.
- HCP Targeting
- HCP/Patient Segmentation
- HCP Behavior Modeling
- Branding and Message Testing
Portfolio Strategy
Develop a portfolio that balances priorities related to commercial opportunity, timing, capability alignment, competitive intensity, and diversity.
- Portfolio Evaluation
- Platform Target Identification
- Portfolio Rationalization
Transaction Support
Conduct activities related to deal preparation, partner outreach, communication of the characteristics of the opportunity, deal structuring, and negotiation.
- Partnering Preparation and Material Development
- Deal Term Benchmarking
- Transaction Support
Stakeholder Market Research
Investigate how aspects of the product are perceived by various stakeholders (e.g., patients, physicians, payers).
- IDI/ TDI/ Ad Boards/ Quant Research
- Conjoint, Multivariate Analytics
- Insight Mining
- Strategic Asset Positioning
Opportunity Identification
Assist the client in identifying potential partnership opportunities.
- Search Project
- Portfolio Strategy
Value Determination and Pricing Optimization
Help the client develop a value proposition that will optimize their pricing potential.
- R&D Endpoint Evaluation
- HTA Evaluation
- IDI/TDI/Payer Advisory Panel
- Net Pricing Optimization
- Pricing Elasticity