Competitive Wingaming Strategy Workshop for Atopic Dermatitis

Analyze how key characteristics (clinical differentiation, prescription volume trends, pricing and market access data, and promotional/marketing materials) of key competitors related to their existing or likely near-term strategy in atopic dermatitis.

• Conduct relevant secondary research to evaluate the key competitors across the four dimensions
• Preliminary workshop pre-read discussions to align with client team on content of pre-read to ensure agreement prior to workshop
• In-person wingaming workshop to strategize key near-term steps to ensure successful launch in atopic dermatitis market based on both current and anticipated actions from key competitors