Forecasting Through an Uncertain Access Environment

Building Defensible Assumptions in a Volatile Policy Era Pharmaceutical forecasting has always been difficult, but today’s volatile market requires a new approach. You can no longer rely on historical data or assume that policies will stay the same; you must plan for multiple scenarios and quick adaptation. At Triangle Insights Group (TIG), we anticipate changes […]

New Product Planning: Am I Doing It Right?

Strategic Insights for New Product Planning With a commercial landscape that’s constantly evolving, the pressure to plan a flawless product launch is higher than ever. But a solid go-to-market strategy maximizes your likelihood of success, and organizations of similar size, therapeutic area, and commercialization experience can learn from each other’s launch strategies. Triangle Insights surveyed […]